Hi, I'm Stefanie, a passionate and creative person traveling while, blogging, designing professional logos, creating content, writing, and most importantly, making my clients happy!
I am a Florence (Italy), based Blogger and Logo Designer/ Professional Copywriter with more than 5 years of experience, specializing in high-quality Translation and Copywriting.
I'm working on a self-employed basis, untethered to one specific outlet or business. At a time, currently, I created my own website for my blog and is my full-time job.
Let me tell you about a mistake I often see companies make when they are creating marketing copy.
They use overly formal, self-focused promotional language, rather than writing like they are speaking to a real person. The result is boring, jargon-caked, copy that your potential customers end up ignoring - because it is just not interesting, memorable, or engaging.
(I'm sure you know what I mean, you've probably seen many other brands make this mistake.)
Instead, the key to being memorable is to use a friendly and engaging tone when speaking to your audience.
In my experience with copywriting and marketing, I've found that this human approach gets a much better reaction.
After all, no matter what target market you are speaking to, your customers are people too!
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